Is It Out of Scope? — Web development
Is auditing a competitor's ad account out of scope for a web development project?
Yes. Ad-account analysis has no technical overlap with development work.
Similar to #41's paid-search request, this occasionally reaches development work when a client bundles their whole competitive-research wishlist into one conversation.
Is it out of scope?
Yes. Analyzing bid strategy, targeting, and ad spend is media-buying analysis — an unrelated skillset from implementation work.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — Ad-account analysis is excluded from a development scope as a distinct discipline.
Example contract wording
Example contract wording (illustrative, not legal advice)
Auditing a competitor's ad account — their spend, targeting, creative — isn't part of this engagement. That's a media-buying specialty, different from the development work.
How MarginFlow flags it
MarginFlow flags competitor ad-account audit requests outside_scope on development contracts, keeping the classification consistent with how it treats other non-technical marketing-discipline asks.