Is It Out of Scope? — Web development
Is setting up marketing automation out of scope for a web development project?
Yes. Configuring a marketing automation platform's workflows is a different specialty from building the site.
This usually surfaces around integration work — the site needs to talk to a marketing platform, and the client assumes that means the dev team can also build out the automation living inside it.
Is it out of scope?
Yes. Wiring the site to send data to a marketing platform is a development task; configuring the workflows, triggers, and email sequences inside that platform is a separate, non-technical specialty.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — Marketing-automation workflow configuration is excluded from a development scope as a distinct discipline from the integration work itself.
Example contract wording
Example contract wording (illustrative, not legal advice)
We can wire the site to send data into your marketing platform, but building out the actual workflows and email sequences inside it is a different specialty, outside this build.
How MarginFlow flags it
MarginFlow flags marketing-automation workflow requests outside_scope on development contracts, keeping the distinction from the platform-integration work a build might include.