Indemnification clause

A contract provision where one party agrees to compensate the other for losses or damages arising from specific risks, such as IP infringement or breach of the agreement.

Example

An agency's MSA indemnifies the client against third-party claims that delivered creative work infringes another party's copyright, provided the agency sourced the assets itself.

Why it matters for agencies

Standard MSA language, not scope-specific, but worth understanding as one of the clauses that typically sits alongside the scope-defining provisions (SOW, exclusions, revision limits) in a full contract package.