Glossary
Scope discovery
The specific activities within a project's discovery phase focused on determining what work is actually needed — distinct from the broader discovery phase, which may also cover relationship-building, stakeholder alignment, and technical audits.
The specific activities within a project's discovery phase focused on determining what work is actually needed — distinct from the broader discovery phase, which may also cover relationship-building, stakeholder alignment, and technical audits.
Example
During scope discovery, an agency maps every page, integration, and content type a website rebuild will require, producing the detailed input the SOW and quote are then built from.
Why it matters for agencies
Thorough scope discovery is what a rushed or discounted discovery phase most often sacrifices — and it's precisely the missing scope discovery work that later resurfaces mid-project as "surprise" requirements that feel like scope creep but were actually always there, just unmapped.