Is It Out of Scope? — SEO & marketing
Is building an internal wiki out of scope for an SEO retainer?
Yes. Building internal tooling for the client's own team has no relationship to an SEO retainer's scoped work.
This occasionally comes up when a client wants somewhere internal to store SEO documentation — keyword research, style rules — and asks the retainer team to just "set that up" for them.
Is it out of scope?
Yes. Building and maintaining an internal wiki application is development work, unrelated to the search-visibility deliverables an SEO retainer is scoped around.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — Internal tooling for the client's team is excluded from an SEO retainer as an unrelated deliverable.
Example contract wording
Example contract wording (illustrative, not legal advice)
I can share our keyword research and documentation in whatever format works for you, but setting up an internal wiki system is outside this retainer — that's a dev project.
How MarginFlow flags it
MarginFlow flags internal-wiki requests outside_scope on SEO contracts, treating them the same as other internal-tooling asks unrelated to search work.