Is It Out of Scope? — SEO & marketing
Is creating print-ready assets from web designs out of scope for an SEO retainer?
Yes. Print production has no connection to search visibility or the retainer's scoped work.
This comes up rarely, usually when a client bundles an offline-marketing request into the same conversation as their monthly SEO check-in.
Is it out of scope?
Yes. Producing print files is design-production work with no relationship to organic search performance, which is what the retainer is scoped around.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — Print-production work is excluded from an SEO retainer as an unrelated discipline.
Example contract wording
Example contract wording (illustrative, not legal advice)
Print assets aren't part of this retainer — that's design production, separate from the search work we're scoped to do. Happy to point you toward the right resource for it.
How MarginFlow flags it
MarginFlow flags print-production requests outside_scope on SEO contracts, treating them the same as any other unrelated-discipline ask.