Is It Out of Scope? — SEO & marketing
Is reshooting video scenes out of scope for an SEO / marketing retainer?
Yes, as production — though advising on whether the change is likely to affect how the video performs in search or on-page is a reasonable adjacent contribution.
If a video was produced as part of a broader content push, the client may loop the SEO/content team in on a reshoot request simply because they're the point of contact for content generally. The reshoot itself is still production work outside an SEO retainer.
Is it out of scope?
The reshoot is out of scope. If the change affects on-page elements the retainer does cover — the video's title, description, or transcript used for search — updating those is a reasonable, in-scope follow-up once the new footage exists.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — The retainer covers organic search strategy and on-page work — production and reshoots are excluded as a separate discipline.
Example contract wording
Example contract wording (illustrative, not legal advice)
Arranging the reshoot itself isn't something we handle under this retainer — that's a production ask. Once the new cut is ready, updating the title, description, and transcript for search is already covered, and I'm happy to flag anything that could affect how it performs.
How MarginFlow flags it
MarginFlow flags the production request outside_scope while calling out that any on-page metadata updates tied to the new footage remain covered, so the account manager can decline the reshoot itself without also declining work that's genuinely part of the retainer.