Is It Out of Scope? — Web design
Is creating a content calendar for a new channel out of scope for a web design project?
Yes. Content strategy and scheduling for social or other channels is marketing work outside a design deliverable list.
If a design project included social media templates, the client sometimes assumes ongoing content planning — what to post, when, on a new channel they're launching — comes along with it.
Is it out of scope?
Yes. Templates are a design deliverable; deciding what gets posted and when, on an ongoing basis, is content strategy — a different service.
Clause typically implicated
Clause typically implicated
Deliverables clause→ — Scopes the project to the templates delivered — an ongoing content calendar for a new channel is a separate, unscoped deliverable.
Example contract wording
Example contract wording (illustrative, not legal advice)
The project covered the templates themselves — planning out an ongoing content calendar for [new channel] is content strategy work we didn't scope. Happy to talk about what that might look like as a separate engagement.
How MarginFlow flags it
MarginFlow flags ongoing content-calendar and strategy requests outside_scope on design contracts, since planning cadence and topics is a different deliverable from the templates themselves.