Is It Out of Scope? — Web design

Web design requests, answered

Specific client requests we're asked about often \u2014 whether each is out of scope, the clause usually involved, and wording you can adapt.

Is adding GDPR / cookie consent tooling out of scope for a web design project?

Usually yes, beyond a basic consent banner. Full cookie-category management and legal-compliance configuration go beyond design scope.

Is adding SSO / enterprise login out of scope for a web design project?

Yes. Single sign-on is a security-critical authentication feature requiring real engineering and identity-provider integration — not something a design engagement builds, even where the design covers what the login screen looks like.

Is adding a blog to the website out of scope for a web design project?

Usually yes. A blog is a new content type and template, not a variation on the pages the project already scoped — even on a CMS that technically supports posts out of the box.

Is adding a booking or scheduling system out of scope for a web design project?

Yes. A booking system needs backend logic and availability data, not just an interface.

Is adding a chatbot widget out of scope for a web design project?

Usually a small styling task, not the integration itself — most chatbot tools are drop-in scripts, so the design-only part of the ask is genuinely minor, but the setup/configuration around it isn't.

Is adding a members-only login area out of scope for a web design project?

Yes. Authenticated areas involve their own UX patterns (login, password reset, gated content states) that a public marketing site's design scope typically never accounted for.

Is adding a payment gateway integration out of scope for a web design project?

Yes. Wiring up a payment processor is a backend development task, not a design one.

Is adding a second environment (staging/QA) out of scope for a web design project?

Yes. Environment setup is infrastructure work, not a design deliverable.

Is adding accessibility (WCAG) compliance out of scope for a web design project?

Usually yes, unless it was named as a requirement up front. WCAG compliance is a defined standard with specific, often extensive design implications (contrast ratios, focus states, content structure) — it's a deliverable in its own right, not something a design naturally has by default.

Is adding an affiliate or referral program out of scope for a web design project?

Yes. An affiliate/referral program is a functional system with its own dashboard and logic, not a design deliverable.

Is adding an extra landing page out of scope for a web design project?

Yes. The proposal priced a specific page count, and a landing page beyond that count is additional design work, even if it reuses the same visual style as the rest of the site.

Is adding an extra landing page variant for A/B testing out of scope for a web design project?

Usually yes. A/B testing needs a genuinely separate variant designed and built — a second version of the page, not a tweak to the one that was scoped — even when it reuses most of the same content.

Is adding animations beyond the approved design out of scope for a web design project?

Yes, past the approved motion concepts. New animation ideas after sign-off are revisions to an already-approved deliverable.

Is adding dark mode support out of scope for a web design project?

Yes. A second full theme with its own palette and contrast decisions is a distinct design deliverable.

Is adding e-commerce functionality out of scope for a web design project?

Yes, clearly. Product pages, cart, and checkout are a fundamentally different design problem than a marketing site, and belong nowhere near the original scope regardless of how the request is phrased.

Is adding local SEO for a new business location out of scope for a web design project?

Yes. Local SEO — location pages, listings, map optimization — is an SEO deliverable, though a design agency may legitimately design a new location page's layout if asked to.

Is adding motion graphics to an existing video out of scope for a web design project?

Usually yes. Motion graphics — animated titles, lower thirds, transitions — are additional production work beyond the video that was scoped and delivered, not a small polish pass.

Is adding new user roles and permissions out of scope for a web design project?

Yes. Roles and permissions are application logic — controlling what different users can see and do — not a visual design concern, even where the design shows what different views might look like.

Is adding paid search management to an SEO retainer out of scope for a web design project?

Yes. Paid search is a media-buying and ad-platform discipline with no overlap with design deliverables.

Is adding push notifications out of scope for a web design project?

Mostly yes. The visual side (a permission prompt, a notification-preferences UI) is arguably design work, but the underlying system — service workers, permission handling, a way to actually send notifications — is functionality a design engagement typically doesn't cover.

Is adding real-time chat support integration out of scope for a web design project?

Yes. Wiring up a live chat tool is a technical integration, not a design deliverable.

Is adding schema markup beyond the original quote out of scope for a web design project?

Yes. Structured-data markup is a technical SEO task, not a design deliverable.

Is adding social media templates out of scope for a web design project?

Usually yes. Social templates are a distinct deliverable — a different canvas size, format, and design system than the web pages the project scoped — even when they reuse the same brand elements.

Is adding subtitles in another language out of scope for a web design project?

Usually yes. Translated subtitles need accurate translation and re-timing against the video — a distinct deliverable beyond the video project as originally scoped, even where the original video was a bundled design deliverable.

Is auditing a client's app instead of their website out of scope for a web design project?

Yes. The engagement is scoped to the website property — a native or mobile app is a different product with a different design system.

Is auditing a newly acquired competitor's site out of scope for a web design project?

Yes. Competitive/site auditing is research work outside a design deliverable list, even when the acquired site will eventually be redesigned by the same agency.

Is building a component library for future use out of scope for a web design project?

Usually yes. A reusable component library is a distinct system-design deliverable beyond the specific pages quoted.

Is building a custom CRM integration out of scope for a web design project?

Yes. A CRM integration is backend engineering work — API connections, data syncing, error handling — entirely outside what a design engagement covers, even when the form or UI it connects to was designed as part of the project.

Is building a custom admin dashboard out of scope for a web design project?

Yes. A dashboard is an internal application UI with its own information-density and interaction-design demands, fundamentally different from designing public marketing pages.

Is building a custom analytics dashboard out of scope for a web design project?

Yes. A custom dashboard is a data application, not a marketing-site design deliverable.

Is building a custom form beyond the template library out of scope for a web design project?

Yes. If the deliverable was a set of form templates, a fully custom one-off form is new design and layout work beyond that library.

Is building a custom plugin or module out of scope for a web design project?

Yes. Plugin and module development is engineering work, not design.

Is building a custom reporting dashboard out of scope for a web design project?

Yes. A live, interactive reporting dashboard is an application feature — data pipelines, visualizations, a UI that updates — not a design deliverable, even when the visuals resemble the charts and layouts a design engagement might otherwise produce.

Is building a mobile app version out of scope for a web design project?

Yes. A native or cross-platform app is a different medium with its own interaction patterns and platform guidelines — not a responsive breakpoint on the website, even when the client thinks of it as "the same design, just for phones."

Is building an email newsletter signup integration out of scope for a web design project?

Yes. Connecting a signup form to an email marketing platform's API is technical integration work, not a design deliverable.

Is building an internal tool for the client's team out of scope for a web design project?

Yes. An internal tool is functional software for staff use, not a public-facing design deliverable.

Is building backlinks for a new product line out of scope for a web design project?

Yes. Backlink building is an SEO/outreach discipline unrelated to designing pages for a new product line.

Is creating a client portal out of scope for a web design project?

Yes. A client portal is a distinct application with its own login, permissions, and interface — not a page added to the marketing site.

Is creating a content calendar for a new channel out of scope for a web design project?

Yes. Content strategy and scheduling for social or other channels is marketing work outside a design deliverable list.

Is creating a custom 404 page beyond the template out of scope for a web design project?

Usually yes, if the quote priced a standard template 404. Fully custom illustration and copy is a distinct design deliverable.

Is creating a new brand color palette out of scope for a web design project?

Usually yes. Once a color palette has been approved as part of the visual direction, a request for a genuinely new palette is a new exploration round, not a revision within the one that was already signed off.

Is creating a pitch deck template out of scope for a web design project?

Usually yes. A presentation template is a different format and deliverable than a website — it draws on the same brand system, but the layout, format, and design considerations are distinct.

Is creating additional email templates out of scope for a web design project?

Yes, if email templates weren't in the original deliverables — email design has its own constraints (client rendering quirks, inline CSS) distinct from web page design and is typically scoped and priced separately.

Is creating video content for social ads out of scope for a web design project?

Yes. Video production for paid social ads is a different medium, skill set, and often a different discipline (paid advertising) entirely from designing a website, even where the same brand assets are reused.

Is designing extra logo concepts out of scope for a web design project?

Usually yes, once the agreed number of concepts has been delivered and a direction chosen. Additional concepts beyond that are a new exploration round, priced the same way any revision-limit overage is.

Is editing a video after final cut approval out of scope for a web design project?

Usually yes, once the final cut was approved. If a video (a homepage hero video, an explainer piece) was a bundled deliverable within the design project, its revision rounds are typically capped the same way any creative deliverable's are — further edits after approval are a new round.

Is expanding SEO into a new market or country out of scope for a web design project?

Yes. SEO strategy and market expansion aren't design deliverables, even if the site's design needs to accommodate a new locale.

Is fixing bugs found after sign-off out of scope for a web design project?

It depends on what the "bug" actually is. A genuine defect in what was delivered — something that doesn't match the approved design or doesn't work as built — is typically covered by warranty. A new issue introduced by later changes, or a request framed as a bug that's really a new feature, is not.

Is fixing issues caused by the client's own edits out of scope for a web design project?

Yes. Layout breakage from a client's own CMS edits isn't a design defect covered by warranty.

Is integrating a new third-party API out of scope for a web design project?

Yes. API integration is a development task even when it's triggered by a design decision (e.g. a new booking widget) — design scoped the visual system, not backend integration work.

Is keyword tracking out of scope for a web design project?

Yes. Tracking search rankings for keywords is an SEO reporting deliverable with no design component.

Is link building out of scope for a web design project?

Yes. Link building is an SEO discipline entirely separate from design work, even on projects where SEO-friendly design choices were part of the brief.

Is load testing before a major launch out of scope for a web design project?

Yes. Load testing is a technical performance verification task, not a design deliverable.

Is migrating SEO tracking after a site redesign out of scope for a web design project?

Yes. Reconnecting tracking codes and analytics properties is technical implementation work outside a design deliverable list.

Is migrating to a new hosting provider out of scope for a web design project?

Usually yes. Most design engagements only cover a launch onto whatever host was agreed at the outset — moving the finished site to a different provider later is separate technical work, not a design revision.

Is producing a second round of brand guidelines out of scope for a web design project?

Usually yes. A brand guidelines document is typically a defined deliverable with a set number of revision rounds — a second, substantially different version after approval is a new deliverable, not a revision.

Is producing an extra explainer video out of scope for a web design project?

Usually yes. A second explainer video is a full new production — script, voiceover or motion, editing — beyond the one video the project scoped, even when it covers a related topic.

Is providing ongoing maintenance after project close out of scope for a web design project?

Yes, without a separate agreement. A closed design project doesn't carry an implied ongoing update commitment.

Is redesigning business cards out of scope for a web design project?

Usually yes, once approved. Business cards are typically a small add-on deliverable within a brand/collateral package — approved work is covered by the included revision rounds, but a full redesign after approval (especially after printing) is a new round.

Is redesigning the homepage after launch out of scope for a web design project?

Yes. Once a design is approved and the project has launched, a request to redesign a page — as opposed to fix a bug in it — is new design work, not a continuation of the original engagement.

Is reporting on a new analytics platform out of scope for a web design project?

Yes. Interpreting and reporting on analytics data isn't a design deliverable.

Is reshooting scenes out of scope after a web design video has already been delivered?

Depends. A genuine defect in the delivered footage (bad audio, a visible mistake) is covered under warranty; a reshoot because the client's preference changed is a new revision beyond the agreed round count.

Is setting up A/B testing infrastructure out of scope for a web design project?

Yes. A/B testing tooling is technical infrastructure, not a design deliverable — though designing test variants may be a natural add-on.

Is setting up CI/CD for the client's repo out of scope for a web design project?

Yes. CI/CD pipeline setup is a development-infrastructure task with no design-deliverable overlap.

Is supporting an additional browser or device beyond the agreed matrix out of scope for a web design project?

Depends. Designing for a broader viewport range is usually included; a genuinely new device class (e.g., a specific kiosk display) often isn't.

Is training the client's staff on the new system out of scope for a web design project?

Depends. A brief CMS content-editing walkthrough is often included; structured, repeated staff training usually isn't.

Is translating the site into another language out of scope for a web design project?

Yes. Translation itself and the layout adjustments a second language often requires (text expansion, RTL support) are additional design and production work beyond a single-language build.

Is upgrading a CMS to a new major version out of scope for a web design project?

Yes. A CMS version upgrade is a technical and infrastructure task, not a design one.

Is writing documentation for the client's dev team out of scope for a web design project?

Yes. Technical documentation for a dev team is a writing deliverable outside a design engagement's scope.

Is writing extra blog posts out of scope for a web design project?

Yes. Content writing — and any monthly quota of it — is a content/SEO retainer deliverable, not a design one, even on a project that included setting up the blog itself.

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