Is It Out of Scope? — Web design
Is adding conversion rate optimization out of scope for a web design project?
Yes, as an ongoing program. A one-time design decision can reflect CRO best practice; a structured testing program is retainer-style work a fixed-scope design project doesn't cover.
This surfaces once the new design is live and performing, and the client wants to keep improving on it — a request that's really asking for a different kind of engagement than the one that was scoped.
Is it out of scope?
Yes, as an ongoing program. The design project covered specific pages against a fixed set of deliverables; running a structured, iterative testing program afterward is different, continuing work.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — Ongoing CRO testing programs are excluded from a fixed-scope design project's deliverables.
Example contract wording
Example contract wording (illustrative, not legal advice)
The design project covered getting these pages live; an ongoing testing program to keep optimizing them afterward would be a separate, retainer-style engagement.
How MarginFlow flags it
MarginFlow flags ongoing CRO requests outside_scope on fixed-scope design contracts, distinguishing them from the design decisions already baked into the delivered pages.