Is It Out of Scope? — Web development
Is adding conversion rate optimization out of scope for a web development project?
Yes, as an ongoing program. Implementing a specific test can be a build task; running the testing program itself is different, continuing work.
This tends to come up once #68's A/B-testing infrastructure is in place and the client assumes having the tooling means the dev team is also running the ongoing program on top of it.
Is it out of scope?
Yes, as an ongoing program. Implementing individual test variants is build work; deciding what to test, analyzing results, and iterating is a continuing strategic role beyond a fixed-scope build.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — Running an ongoing CRO program is excluded from a fixed-scope development project, distinct from implementing individual test variants.
Example contract wording
Example contract wording (illustrative, not legal advice)
We can implement individual test variants as part of the build, but deciding what to test and running the program over time is ongoing strategic work, outside this project's scope.
How MarginFlow flags it
MarginFlow flags ongoing CRO program requests outside_scope on fixed-scope development contracts, distinguishing them from implementing a specific, already-defined test.