Is It Out of Scope? — Web design
Is keyword tracking out of scope for a web design project?
Yes. Tracking search rankings for keywords is an SEO reporting deliverable with no design component.
This request rarely originates with a design agency, but sometimes surfaces when a client conflates "the team that built our site" with "the team watching how it performs in search."
Is it out of scope?
Yes. Tracking and reporting on keyword rankings is an SEO service, unrelated to the design work that was delivered.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — The design engagement doesn't include SEO reporting or rank tracking — excluded outright.
Example contract wording
Example contract wording (illustrative, not legal advice)
Tracking keyword rankings isn't part of this design engagement — that's an SEO service. Happy to refer you to a specialist if you don't already have one tracking that.
How MarginFlow flags it
MarginFlow flags keyword-tracking and rank-reporting requests outside_scope on design contracts by default.