Is It Out of Scope? — Web design
Is creating video content for social ads out of scope for a web design project?
Yes. Video production for paid social ads is a different medium, skill set, and often a different discipline (paid advertising) entirely from designing a website, even where the same brand assets are reused.
A client investing in paid social advertising needs video creative for the ads themselves — short-form video built for a specific platform's format and algorithm, often with several variants to test. It's a different production discipline from website design work: different tools, different pacing and format conventions, and typically its own iteration cycle driven by ad performance rather than design review.
Is it out of scope?
Yes. This is video production for a paid advertising channel, unrelated to the website design engagement, even where it draws on the same brand identity. It's also, more specifically, a different discipline than most web design work — video editing and motion work aren't typically part of a web designer's skill set.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — The engagement covers web design deliverables — video production for paid social ads is excluded as a different medium and discipline.
Example contract wording
Example contract wording (illustrative, not legal advice)
Video production for your social ads is outside our design scope — different medium, different skill set. I can share brand assets and guidelines to keep it consistent with the site, but I'd recommend a video editor or a specialist in short-form ad creative for the production itself.
How MarginFlow flags it
MarginFlow flags video production requests outside_scope on web design contracts with high confidence given the discipline mismatch, while noting in the explanation that sharing brand assets as reference is a reasonable, much smaller ask if that's genuinely all that's needed.