Is It Out of Scope? — Web design
Is expanding into a new advertising platform out of scope for a web design project?
Yes. Setting up campaigns on a new ad platform is a media-buying discipline, unrelated to design deliverables.
This rarely originates on the design side, but comes up when a client's asking for creative assets and assumes that means the design team is also setting up the campaign the assets will run in.
Is it out of scope?
Yes. Setting up accounts, targeting, and campaign structure on a new ad platform is media-buying work, a different discipline from design entirely.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — Ad-platform campaign setup is excluded from a design scope as a distinct discipline.
Example contract wording
Example contract wording (illustrative, not legal advice)
Setting up the new ad platform isn't something the design scope covers — I can design creative assets for it, but the account and campaign setup is media-buying work, a different specialty.
How MarginFlow flags it
MarginFlow flags ad-platform expansion requests outside_scope on design contracts, since they fall outside every deliverable category a design SOW typically covers.