Is It Out of Scope? — Web development
Is expanding into a new advertising platform out of scope for a web development project?
Yes. Campaign and account setup on an ad platform has no technical overlap with development work.
This tends to surface around tracking-pixel installation — the client needs a new platform's pixel added to the site, and assumes the same team is also standing up the campaigns themselves.
Is it out of scope?
Yes. Installing a tracking pixel is a technical, one-time task; building out campaigns, audiences, and bidding on a new platform is ongoing media-buying work, an unrelated skillset.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — Ad-platform campaign management is excluded from a development scope, distinct from installing the platform's tracking code.
Example contract wording
Example contract wording (illustrative, not legal advice)
We can install the new platform's tracking pixel as part of the build, but setting up and running campaigns on it is media-buying work, outside this engagement.
How MarginFlow flags it
MarginFlow flags ad-platform expansion requests outside_scope on development contracts, keeping the distinction from installing the platform's tracking code.