Is It Out of Scope? — Web design
Is reporting on a new analytics platform out of scope for a web design project?
Yes. Interpreting and reporting on analytics data isn't a design deliverable.
Sometimes a design engagement includes wiring up basic analytics so a site isn't shipped blind. That gets conflated with an ask to actually analyze and report on the numbers once a new platform is added.
Is it out of scope?
Yes. Getting a tracking snippet on the page is different from reading and reporting on what it captures — the latter is an ongoing analysis service, not a design task.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — Analytics reporting and interpretation sit outside a design deliverable list even when basic tracking setup was included.
Example contract wording
Example contract wording (illustrative, not legal advice)
We can confirm the tracking on [new platform] is firing correctly, but pulling reports and analyzing that data on an ongoing basis isn't part of the design scope — that's better suited to whoever owns your analytics or marketing reporting.
How MarginFlow flags it
MarginFlow flags ongoing reporting and analysis requests outside_scope on design contracts, distinguishing them from one-time tracking-setup work that may already be a listed deliverable.