Is It Out of Scope? — Web design
Is building backlinks for a new product line out of scope for a web design project?
Yes. Backlink building is an SEO/outreach discipline unrelated to designing pages for a new product line.
A client launching a new product line might ask their design agency, mid-project, whether the new pages will "get backlinks" — a marketing outcome, not something page design produces on its own.
Is it out of scope?
Yes. Backlink building is outreach work entirely separate from designing the pages the new product line lives on.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — Backlink building and outreach are excluded from the design engagement as a separate discipline.
Example contract wording
Example contract wording (illustrative, not legal advice)
Backlinks come from outreach and content marketing, not page design — that's outside this engagement. What we can make sure of is that the new pages are structured well for whoever ends up doing that outreach.
How MarginFlow flags it
MarginFlow flags backlink-building requests outside_scope on design contracts consistently with other SEO/outreach discipline requests.