Is It Out of Scope? — SEO & marketing
Is building backlinks for a new product line out of scope for an SEO retainer?
Usually yes, as a distinct effort. Even under an existing link-building retainer, a genuinely new product line needs its own outreach angle and target sites — a parallel campaign, not the existing one stretched further.
This one sits closest to "maybe in scope" of the requests in this cluster, since link building may already be part of the retainer — the question is whether backlinks for a genuinely new product line are the same deliverable or a new one.
Is it out of scope?
Usually out of scope as a distinct effort. A new product line typically means a different audience, different target publications, and a different outreach pitch — planning and running that is real strategy work beyond continuing the existing campaign's placements.
Clause typically implicated
Clause typically implicated
Out-of-scope clause→ — The retainer's link-building scope is defined around the existing product/site — a genuinely new product line's outreach is additional strategy work outside that scope.
Example contract wording
Example contract wording (illustrative, not legal advice)
The current link-building work is scoped around [existing product/site] — the new product line will likely need its own outreach angle and target list, since the audience and pitch are different. I'd suggest scoping that as its own mini-campaign rather than folding it into the existing placements.
How MarginFlow flags it
MarginFlow checks whether the request names a product or site outside the contract's extracted scope and flags it outside_scope when it does, while noting in the explanation that it's an extension of an existing service type rather than a brand-new discipline — useful context for how the account manager frames the upsell.