Is It Out of Scope? — Web design
Is creating a lead-scoring model out of scope for a web design project?
Yes. A lead-scoring model is a marketing-analytics deliverable, with no design component.
This request rarely originates on the design side, but shows up when a client is planning their whole lead-handling process at once and assumes it's part of the same conversation as the site build.
Is it out of scope?
Yes. Defining scoring criteria and configuring it in a CRM is marketing-operations work, unrelated to visual or UX design regardless of what else is on the engagement.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — Lead-scoring model design is excluded from a design scope as marketing-operations work.
Example contract wording
Example contract wording (illustrative, not legal advice)
A lead-scoring model isn't something the design scope covers — that's marketing-ops work, defining criteria and configuring your CRM. Happy to point you toward the right resource for it.
How MarginFlow flags it
MarginFlow flags lead-scoring requests outside_scope on design contracts, since they fall outside every deliverable category a design SOW typically covers.