Is It Out of Scope? — Web design
Is setting up A/B testing infrastructure out of scope for a web design project?
Yes. A/B testing tooling is technical infrastructure, not a design deliverable — though designing test variants may be a natural add-on.
This usually comes from a client wanting to test different versions of a page once it launches, and asking whoever designed the site to also "set up the testing."
Is it out of scope?
Yes. A/B testing infrastructure — a testing platform, traffic-split logic, tracking integration — is technical setup work, separate from designing the page variants that would be tested.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — A/B testing platform setup is technical infrastructure excluded from a design engagement's scope.
Example contract wording
Example contract wording (illustrative, not legal advice)
I can design the alternate versions to test, but setting up the testing platform and traffic-split logic is technical work — that'd need a developer, or a separate scoped piece with us.
How MarginFlow flags it
MarginFlow flags A/B testing infrastructure requests outside_scope on design contracts, while treating designing test page variants as within reach of a design engagement.