Is It Out of Scope? — SEO & marketing
Is adding a knowledge base or help center out of scope for an SEO retainer?
Yes. Building the knowledge-base system is application work, separate from the retainer's content and optimization deliverables.
This sometimes gets framed as a content request — "we need help articles for SEO" — but the actual ask is for the searchable, categorized system to hold them, not just the writing.
Is it out of scope?
Yes, as a build. Writing individual help articles can fit a content deliverable; building the categorized, searchable system that hosts them is application work outside a retainer.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — Building the knowledge-base application is development work, excluded from an SEO retainer's content deliverables.
Example contract wording
Example contract wording (illustrative, not legal advice)
I can write help-center content as part of the content deliverables, but building the searchable system it lives in is a dev project outside this retainer.
How MarginFlow flags it
MarginFlow flags knowledge-base build requests outside_scope on SEO contracts, while treating individual article writing as potentially in scope depending on the content deliverables.