Is It Out of Scope? — SEO & marketing
Is expanding photography beyond the shot list out of scope for an SEO retainer?
Yes. Shooting new photography is production work with no connection to an SEO retainer's scoped deliverables.
This surfaces when a blog post or landing page the retainer is writing would benefit from original photography rather than stock images, and the request lands with the content team by default.
Is it out of scope?
Yes. Arranging and shooting original photography is production work; the retainer's content deliverables cover writing and using existing assets, not commissioning a shoot.
Clause typically implicated
Clause typically implicated
Exclusions clause→ — Photography production is excluded from an SEO retainer as work outside its scoped deliverables.
Example contract wording
Example contract wording (illustrative, not legal advice)
I can write the content around stock or existing brand photography, but arranging a new shoot is outside this retainer — that'd need to be scoped separately if you want original photos.
How MarginFlow flags it
MarginFlow flags new-photography requests outside_scope on SEO contracts, keeping the distinction between using existing assets and commissioning new production.